How to maximize your UX with a Customer Journey Map

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What is the single most important tool for a UX designer? It is not a computer, a software program, nor is it Photoshop. Without this tool, a UX designer gets nowhere. The process cannot even get started. We’re talking about the Customer Journey Map.

Why bad copywriting makes companies fail

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It is considered the most important skill in the digital age. More valuable than programming, graphic design or the product itself. Yep, we’re talking about copywriting.