Challenge
A New Horizon in Workplace Innovation
EDGE Workspaces is known for its avant-garde approach to work environments, focusing on creating spaces that both inspire and provide functionality. The digital challenge was to develop an online presence that not only reflected this innovative design, but also translated the core values of sustainability, community and well-being into an intuitive and interactive platform. Adding to the complexity of this task was the need to develop a versatile digital architecture that would facilitate a wide range of services, from booking flexible workspaces to virtual tours and community events.
dusver was faced with the challenge of linking EDGE Workspaces dynamic spaces and the atmosphere of their locations with a digital experience that went beyond static images and descriptions. The goal was to create a digital journey that was as immersive and inviting as a visit to any of the EDGE Workspaces locations themselves. This required a holistic approach to digital strategy, fusing website design, SEO, content creation and online advertising to tell a coherent and compelling online story.
The solution provided thus far was a multidimensional transformation of EDGE Workspaces’ digital identity. We began by designing and building a fully customized WordPress platform, enhanced by deep API integrations with Zapfloor, enabling a seamless transition from customer interaction to CRM management. This system allowed users to navigate EDGE Workspaces‘ diverse offerings with ease, providing an unparalleled user experience that simplified the booking process and increased conversion rates.
The results were immediate. An in-depth analysis of Google Ads performance showed a significant increase in click frequency, while cost per click (CPC) decreased, indicating more efficient ad spend. At the same time, Google Analytics revealed an increase in overall website engagement, with longer session times and a higher number of page views. This improved engagement was a direct result of the intuitive navigation and engaging content that encouraged users to dive deeper into the world of EDGE Workspaces.
The solutions implemented were not only a triumph in technical execution but also marked an evolution in the way EDGE Workspaces communicated with their target audience. It was a testament to dusver’s ability to combine strategic vision with technical excellence, which positioned EDGE Workspaces as a leader in the digital space, just as they are in the physical.
The project in
Figures
EDGE Workspaces ‘ digital landscape has been transformed by so far, with tangible results that underscore the power of our collaboration. The customized website and targeted Google Ads campaigns led to significant growth in web traffic and user interaction. Visitor numbers skyrocketed, conversions increased significantly, and website visitor engagement deepened, indicating a growing brand connection. Detailed analytics from Google Analytics show an increase in repeat visitors, while Google Ads data reveal a more efficient cost-per-conversion and improved conversion rates.
Visitor numbers
An impressive 80% increase in website visitors since the launch of the new website.
Conversions
Conversions skyrocketed 120%, highlighting the effectiveness of the revamped online presence.
Engagement
Website engagement deepened, with a 45% increase in average visitor session duration.
Search ad performance
Search ad optimization resulted in a 35% reduction in cost per click and a 0.5% improvement in click-through rate.
User interaction
New user acquisition improved by 65%, indicating effective outreach expansion.
Market coverage
Market coverage expanded with a significant 50% increase in clicks across major cities.
Want to know more?
Sebastian Smeenk
Business developer
Impactful Performance
Discover the highlights of our technological craftsmanship: powerful projects with demonstrable results. At dusver, we bring innovation to life – not only do we put brands on the map, we increase their digital influence by significant numbers. Our portfolio speaks for itself: from explosive growth in visitor numbers to impressive conversion through targeted campaigns. With smart strategies and cutting-edge technologies, we achieve ambitious goals. Experience the power of dusver: where every click counts and every strategy reaps success.
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